Local breweries thrive as drinkers look for local beers
When it comes to brewing in a recession, it looks like small really is beautiful.
The world’s brewing giants have been buffeted by the recession, with companies such as Heineken seeing profits fall.
But a new study has revealed that Britain’s smaller brewers are seeing trade increase and are planning to expand, defying the recession.
It’s a trend mirrored here in Merseyside, where small breweries are expanding as people hunt out their local brews.
The George Wright brewery, in Rainford, near St Helens, is planning to expand as demand for its beers, such as Cheeky Pheasant, keeps on growing.
The company started brewing in 2003, and says its purpose-built microbrewery is one of the most advanced of its kind in the UK.
Keith Wright, owner and head brewer, believes real ale is growing in popularity as people with less money to spend choose to spend that cash on quality locally-made products.
He said: “We’ve put in a small bottling plant. I’m intending to grow and hope to double output within 12 months. Trade is increasing month-on-month. People have only got a certain amount of money to spend and they want value for money. They’re a little more discerning.”
In the spirit of Camra’s LocAle scheme, Mr Wright says his draught beers are only available locally, including in some Wetherspoons outlets.
Mr Wright said: “We supply within a 30-mile radius – or wherever we can get there and back in a day.”
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